Merlin Mann's How to Succeed in Business

From John Gruber and Merlin Mann’s talk on making money by being authentically enthusiastic:

  1. Give away more stuff than you think you should, and make it easy for people to get.
  2. Focus on diverse secondary revenue streams, and always have your eyes open for new and replacement ones.
  3. Don’t do stuff that seems profitable, but potentially messes up the reason people like you.